On Digital Compression and Heinz Ketchup: I was listening to the CEO of Shopify speaking about what I understood to be the concept of "digital compression." Whatever companies predicted would happen in the 2030s, is fast-tracked to now! He reckons there is a ten-year time compression to all things digital and that there's no going back. Take the case of Heinz, established in 1869, supplying soups, beans, and ketchup to customers all over the world. It used to deliver its food solely through an organized chain of regional suppliers, distributors and retailers. Not anymore! In 2 weeks or so, they set up their first direct to customer website. Boxes of Heinz's products will arrive at your house (in the UK currently), for around GBP 10 each. What they did not do for more than 150 years was done in a couple of weeks, due to the disruption in their supply chain! hashtag#COVID19 They also plan to donate $1M in the US to small restaurants in need. The iconic red Heinz bottle sits on tables in restaurants across the US. They needed to show support to small restaurants that have been severely affected due to the hashtag#lockdown Heinz's story of rapid transformation gives you a wake-up call if you are still considering your company's digital transformation! What's your excuse? hashtag#digital
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