Are you an e-commerce company that wants to take a stand against Facebook / Instagram and have stopped digital marketing on those platforms? How do you drive traffic to your website? Fear not, there is the option of Snapchat Ads platform. This platform is useful if your target customer segment is Millenials and GenZ, as is the case with the e-commerce co that I worked with recently.
Global stats:
218 Million daily active users, 10 Billion video views, 78% of 18-24 year-olds use Snap regularly (Millenial/GenZ). Age group 34 and under are regular Snapchatters and they open their app upto 30 times a day- that is strong engagement! How many in users the UAE? 2 Million plus! 76% of snap users are online shoppers.
Snapchat Ads platform has a much more intuitive interface than FB ads and great for e-commerce (pulls the product images and prices directly from Shopify /other e-commerce engines). Having used FB/Google ads platforms, I can vouch for the ease of use of the platform.
Snapchatters expect more authentic, fresh and fun content. The formats that work well for e-commerce: Story and Collections. There is relatively less competition on the platform, and the Ad reviews are more relaxed than on Facebook.
Metrics:
I have seen numbers as low as $2.9 CPM compared to $4+ for Instagram, and Facebook is $5+. That's not bad! If your target segment fits, give this platform a try!
